No More Gambling Advertisements During Live Sports
If the new legislation proposed by the Turnbull government passes there will be no more gambling advertisements during live sports. Parents in Australia will be able to watch cricket matches, football matches, and live sporting events with their children without fear of their children being exposed to gambling ads. Five minutes before the start of play will be protected against ads on gambling being shown, as well as five minutes after the end of play or 8.30 p.m, whichever comes first. Also, the current exemptions for the lotteries and racing industry will not change.
Responsible Wagering Australia, which represents some of the largest wagering companies called the restrictions, “sensible.” However, some legislatures, such as Senate crossbencher Nick Xenophon and Independent MP Andrew Wilkie, expressed concern about the impact that gambling advertisements has on children felt that they changes were a good start, but do not go far enough.
The reform package provides relief to television broadcasters who are struggling. The license fees and datacasting charges were eliminated, with the introduction of a new estimated annual spectrum fee of around $40 million. The savings to broadcasters would be about $130 million. The revenue based license fees made sense when broadcasters had exclusive access to mass audiences. Today’s media market has changed. The changes are backed by Hugh Marks, Nine chief executive and Kerry Stokes, Seven West Media chairman.
The following is a list of other changes included in the package:
- A reduction in the size of Australia’s anti-siphoning regime list
- Eliminates the ability of Pay TV broadcasters purchasing the rights to sports events before free-to-air broadcasters have an opportunity to purchase the rights to these events
- $30 million will be spent by the government over four years to increase coverage of niches sports and women’s sport;
The two-out-of-three rule that prohibits a company from controlling more than two of three area radio, television and newspapers will be abolished
- The rule which prevents a proprietor from controlling a TV license that reaches more than 75 per cent of the population will be scrapped
- Australian and Children’s content will also be reviewed.
Before announcing whether or not to the new package will have their support, the opposition is waiting to see all of the details.
Labor deputy leader Tanya Plibersek, Labor deputy leader acknowledged that there have been changes in the economics of journalism and expressed a desire to see diversity in the voices in the Australian media.
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